What is the most difficult aspect of design?
In design practice, finding shared vision is really difficult. And once you find that shared vision, making sure that it ties back to what people actually need. As a designer, it’s really easy to have a pie in the sky approach – here’s a problem, and I’m going to create a revolution and do something totally new. In your quest for that, you end up missing a lot of simple solutions. You can create revolutions when all you needed were just refinements. That’s one challenge with design – getting lost along the way. Getting a group of people that have shared vision, that are rallied around what a customer actually wants and needs, is hard.
Designers often have to see further into the future than the rest of the world. Further in the future might just be a minute from now, not necessarily ten years from now. For example, a minute from now an elevator will have reached the seventy-fifth floor, and how will the interface change to tell a person where they are? If they get off the elevator on the wrong floor, is there an engineering solution that makes the elevator go back? Is there a way to recover from that mistake? Designers have to be in the future, and have to look into multiple futures simultaneously. That’s not easy to do.