Spirit

Jeremy Keith:

Every so often, some smart, talented web designers will bemoan the lack of recognition afforded to their craft, industry, work. They wish for the same level of respect that architects or film-makers get, or for the iconic status given to the best of the advertising world’s output in decades past.

Be careful what you wish for, I say. Not only are these the same industries that are rife with horrible business practices like spec work, they are notoriously unfair when it comes to praising individual achievement over the efforts of the group. Worst of all, the proliferation of high-profile awards leads to the practice of producing “award-winning work” i.e. work designed purely to win awards.

I’ve had the same thoughts for sometime, but never had the guts to express them. Thanks Jeremy!


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